FCA PS25/22: Targeted Support for pension schemes
In April 2026, the FCA introduced targeted support as a new regulatory category. Pension schemes can now provide personalised, cohort-based support to members at scale - without giving financial advice. Here is what changed, what is now allowed, and how MemberBridge is built to comply.
A new category between guidance and advice.
Before PS25/22, pension schemes faced a binary choice: provide generic guidance (limited value to members) or give regulated advice (expensive, inaccessible for most). The FCA's targeted support framework creates a third path.
Targeted support allows schemes to provide cohort-based, personalised suggestions to members - acknowledging that members in similar situations often benefit from similar nudges - without the regulatory burden of individual financial advice. The catch: it must be delivered within a governed, auditable framework.
What is now allowed. What is still not.
Now allowed under PS25/22
- ✓Cohort-based, personalised suggestions to members without giving regulated advice
- ✓Prompting members to consider actions relevant to their situation (e.g. reviewing contribution rate)
- ✓Signposting members to relevant scheme options based on their profile
- ✓Providing contextual information that helps members make better decisions
Still not allowed
- ✕Personal recommendations based on a full financial assessment
- ✕Advice to buy, sell, or switch specific financial products
- ✕Statements that a particular course of action is best for a specific individual
- ✕Any communication that constitutes regulated advice under FSMA 2000
Your members need more than a FAQ page.
Pensions dashboards go live in October 2026. When members see their pot value for the first time, many will have questions. Some will make decisions - including withdrawals - without adequate context.
PS25/22 gives trustees a compliant, scalable way to provide the right nudge at the right moment. Schemes that implement targeted support before the dashboard surge will be better placed to protect members from poor decisions and demonstrate their duty of care.
Schemes that do not act risk a wave of uninformed member decisions and the reputational and regulatory consequences that follow.
Pensions dashboards go live
Millions of members will see their pension pots for the first time. Many will have questions. Some will make decisions on the spot. Your member support infrastructure needs to be ready.
50% of DC pots are fully withdrawn at first access
Most withdrawals happen without professional advice
Schemes have a duty of care to support informed decisions
Built for PS25/22. Not retrofitted.
MemberBridge was designed around the targeted support framework from the ground up. Every element of the platform maps to a specific compliance requirement.
Three operating modes
MemberBridge operates in guidance mode, targeted support mode, or escalation mode depending on the nature of the member's question. The system classifies each interaction and applies the appropriate constraints automatically.
Cohort engine
Members are grouped into cohorts based on scheme-defined characteristics. Personalised suggestions are made at the cohort level, not through individual financial assessment - keeping responses within the targeted support boundary.
Advice detection layer
Every response is checked against an advice boundary before delivery. If a member's question requires a personal recommendation that falls outside targeted support, the system stops and escalates to a human specialist rather than guessing.
Full audit trail
Every interaction is logged - what the member asked, which cohort they were placed in, which operating mode was used, what the system said, and which model version generated it. Defensible in an FCA review.
See how MemberBridge handles PS25/22 in practice.
Book a 30-minute demonstration and we will walk through the three operating modes, the cohort engine, and the advice boundary in the context of your scheme. £15k implementation, live in 3-4 weeks, prove ROI in 90 days before you license.